Case Study: Demandbase boosts meeting rate 31% in one quarter with Nooks
Key results
The challenge
Demandbase, a go-to-market and ABM technology company, set a goal of 60 dials per day per rep but manual dialing capped its SDRs at about 40. Their prior dialer was expensive, offered a poor user experience, and was triggering spam filters on outbound numbers.
The solution
Demandbase adopted the Nooks parallel dialer with dynamic number rotation to avoid spam flags, plus live call-sharing and real-time coaching that let managers give instant feedback to a fully remote SDR team.
“Nooks is the tool that our reps are living in right now...it helps them understand the account they're calling into and the persona they're speaking with, so they're prepared with the right talk track when they connect.”
NDNicole DrummondSr. Enterprise Sales Dev. Manager, Demandbase
The results, in context
According to Demandbase's customer story, the enterprise sales development team increased its cold-calling meeting rate 31% from Q3 to Q4, its first full quarter on Nooks. Call-focused reps were able to double or triple their daily dials compared with before Nooks.