Case Study: Volleyball World reaches 531% return on ad spend with Twilio Segment
Key results
The challenge
Volleyball World wanted to own the relationship with its global fan base and grow the sport worldwide. Fan data was spread across many tools, limiting its ability to understand and activate audiences for streaming and events.
The solution
Volleyball World used Twilio Segment to integrate and activate customer data, connecting 12 data sources to destinations including Google Analytics, Facebook Ads, and Oracle Eloqua. Twilio Connections and Engage let the team build a unified view of fans and target advertising more efficiently.
“Twilio Segment has enabled us to integrate and activate our customer data, and to develop a much deeper understanding of our customers.”
MEMotasem El BawabHead of Digital, Volleyball World
The results, in context
Return on ad spend reached 531% and cost per acquisition fell by more than 50% between 2019 and 2021. Revenue from streaming rose 400% in 2021 compared with 2019.