Case Study: DigitalOcean cuts cost per conversion 33% with Twilio Engage and Segment
Key results
The challenge
DigitalOcean's marketing team found it difficult to pull together audiences and activate them in retargeting or email campaigns before committing to optimizations. It wanted to test campaigns faster and target users more precisely based on product usage.
The solution
The team used Twilio Engage with Twilio Segment to define personas and push them to any advertising or email platform, and to build streaming workflows that continually update lookalike audiences. This let DigitalOcean dynamically suppress or target users based on actual product usage.
“With Twilio Engage, we're able to test campaigns 5x faster than before.”
SCSam CorenUser Acquisition Manager, DigitalOcean
The results, in context
DigitalOcean saw a 33% improvement in cost per conversion when testing Twilio Engage audiences against Google's in-market audiences. It was also able to build new audiences based on high-value customer attributes 5x faster than before.