Case Study: Drift lifts visit-to-meeting conversion 150% with Twilio Segment and Engage
Key results
The challenge
Drift's growth team wanted to acquire higher-quality leads at a lower cost. It needed to identify which prospects were most likely to convert and act on their intent signals immediately, rather than building target audiences by hand.
The solution
Drift adopted Twilio Engage on top of Twilio Segment and Connections, aggregating individual user intent signals to identify high-propensity prospects. The team automated emails and live chats so the right prospects were reached at the right time based on intent.
“I'm all about experimentation, and the results of what we've been able to do with Twilio Engage speak for themselves.”
GCGuillaume CabaneVP of Growth, Drift
The results, in context
Drift increased its site-visit-to-meeting conversion rate by 150% within two months and grew opportunities 160% month over month. Targeted campaign emails reached 80% open rates, and the team saved roughly 40 hours per month previously spent building hyper-targeted audiences.