Case Study: Security Benefit rebuilds legacy CDP 75% faster and cuts experimentation time 99% with Coalesce
Key results
The challenge
Security Benefit, an Eldridge Industries business headquartered in Topeka, Kansas, provides retirement savings products to consumers nationwide. Years of legacy systems, fragmented data sources, and inconsistent governance slowed its modernization efforts, including an Amazon-based customer data platform that relied on heavy manual coding.
The solution
With Snowflake as its central platform and Coalesce Transform as its transformation layer, the data team rebuilt its legacy CDP process and standardized transformations with automated role-based access control and dynamic masking.
The results, in context
Security Benefit completed a key migration step 75% faster, rebuilding a legacy CDP process in a two-week sprint instead of the estimated two months. It also cut experimentation time by 99%, reducing A/B testing of transformation approaches from more than a week to 15-20 minutes.