Case Study: 1-800-Flowers.com unifies data across 18 brands in 4 months and runs nightly batches 75% faster with Coalesce
Key results
The challenge
1-800-Flowers.com, Inc., headquartered in Jericho, New York, operates a multi-brand gifting portfolio anchored by brands such as Harry & David and Things Remembered. Data was siloed across 18 different brands and multiple transactional systems, and legacy ETL processes struggled to handle 10x peak holiday demand.
The solution
The BI and data management team migrated its transformation workloads to Coalesce Transform, moving version control into Git and enabling CI/CD practices across all 18 sub-brands.
“It's just the sheer performance of Coalesce. Our nightly batch processes are 75% faster. We also now have everything in Git, giving us version control and branching. And our deployments are 12x faster.”
ELEd LooftData Management & CRM, 1-800-Flowers.com
The results, in context
1-800-Flowers.com migrated 88 production pipelines, comprising 1.3K objects and more than 37K attributes, from its legacy system to Coalesce in just 4 months. Nightly batch processing ran 75% faster and deployments became 12x faster, enabling true CI/CD practices.