Case Study: SCOR scales its webinar program and lifts attendance with ON24
Key results
The challenge
SCOR's marketing team began with roughly one webinar per quarter for a limited audience of client underwriters, hampered by unstable platforms causing recurring audio and video issues. Lacking the technical resources to resolve them, the team needed a reliable platform to keep webinars as a core marketing channel.
The solution
SCOR adopted ON24 Webcast Elite, using its simu-live feature to pre-record webinars and minimize day-of technical risk. Resource lists, surveys, 1:1 chats, polls and live Q&A drove engagement and captured first-party data, while the built-in analytics dashboard made it easier to prove program success.
“The people, processes and resources of ON24 were in place when we needed them. I feel very fortunate that we already had ON24 as a partner to help us turn webinars into our primary external communications channel during the pandemic.”
PGPam GranzinManager, Marketing & Communications, SCOR Global Life Americas Reinsurance Company
The results, in context
In 2020 SCOR presented 14 webinars, up from about four a year, and expanded its audience beyond medical clients to prospects, partners and industry experts. Average attendance rose from about 100 to upward of 300 per webinar, with the largest event drawing over 600 people, and an on-demand strategy nearly tripled attendance rates. ON24's own stat cards summarize this as a 6X increase in attendee count and a tripled on-demand return.