Case Study: Autodesk drives 12x ROI on pipeline with ON24 webinars
Key results
The challenge
Facing digitally-fatigued audiences, Autodesk's demand-generation team needed to move beyond one-off webinar tactics to a differentiated digital engagement strategy. They sought a platform that could deliver varied event formats, generate actionable insights to convert MQLs to SQLs, and meet enterprise data and security requirements.
The solution
Autodesk adopted the ON24 platform, using live polls, Q&A, content offers and book-a-meeting CTAs to drive engagement, and ON24 Forums for small executive roundtables. On-demand and simulive functionality extended reach, and integrating ON24 with the marketing automation platform delivered engagement insights directly to the sales team.
“ON24 helped us connect our data, teams and processes across the board, all in one single, centralized platform.”
ICIris ChanHead of Demand and Growth, Autodesk Construction Solutions
The results, in context
Autodesk reported a 12x ROI on pipeline within six months. Lead follow-up and meeting conversion rates accelerated by 80% and sales cycles shortened by 10%. One event alone generated more than 3,500 registrants, 700 attendees and 100 sales opportunities.