Case Study: LeanData drives 4.5x marketing ROI with ON24 webinars
Key results
The challenge
LeanData, marketing to other marketers, needed every dollar to count across a nimble multichannel approach. After an early webinar provider faltered with disastrous technical issues, the team sought a reliable platform that could deliver a compelling experience, engage customers and produce measurable results.
The solution
LeanData chose ON24 to evolve webinars from one-off content into a full marketing channel, using ON24's analytics to benchmark trends and identify the hottest leads. On-demand viewing and easy content repurposing let the team scale engagement and extract more value from each investment.
“With ON24, our new webinar program has our third highest return and contributes the most to pipeline and bookings. ON24 is the only company that can give a compelling experience to engage customers and get results.”
BHBilly HuangSr. Marketing Operations Manager, LeanData
The results, in context
Just one year after choosing ON24, LeanData reported a 4.5x return on its webinar marketing investment. The program became its third-highest marketing channel by ROI, behind in-person events and nurture channels, and transformed webinars into multi-layered demand-generation campaigns.