Case Study: Samdock cuts the time and cost to acquire a customer by 77% with Encharge
Key results
The challenge
Samdock, a CRM for small companies, ran a high-touch acquisition model that involved calling every customer, writing contracts, and manual follow-ups. The manual work meant the cost to acquire a customer was exceeding its lifetime value, and the team needed to move toward a lower-touch model.
The solution
Samdock used Encharge to automate lead nurturing, welcome sequences, user onboarding, trial-expiration notifications, and in-product subscription flows. Automating these lifecycle touchpoints replaced much of the manual sales and customer-success effort.
“We were spending around 3-5 hours in sales and another 2-4 hours in customer success to acquire each new customer.”
DSDennis SturmMarketing Manager, Samdock
The results, in context
Samdock reduced the time and cost spent acquiring a new customer by 77%. Sales effort fell from 3-5 hours to less than an hour per customer, with customer-success effort dropping to roughly an hour.