Case Study: Segpay and Rapyd power 5X global growth

Key results

The challenge

Segpay is a regulated payment service provider headquartered in Florida, USA, with offices in London and Dublin, serving merchants that need prompt payouts to contractors and content creators in underbanked areas. As Segpay grew, traditional providers could not serve underbanked populations, send payouts to hard-to-reach regions, operate under heightened regulatory scrutiny, or support high-opportunity verticals such as online gaming and the creator economy.

The solution

Segpay partnered with Rapyd for direct card acquiring, alternative payment methods and settlement models tailored to its needs, using a PayFac partner programme. The partnership evolved to support multiple business models, including a reliance model where Segpay provides underwriting and compliance support while Rapyd onboards and settles merchants directly.

The results, in context

Over a five-year partnership, Segpay's business grew fivefold while expanding into new markets and continuing to support under-banked workforces. Rapyd's flexibility across PayFac, direct acquiring and payouts underpinned the expansion.

Products used