Case Study: Shake Shack lifts likelihood to recommend 30% with Qualtrics research
Key results
The challenge
Shake Shack, a fast-casual restaurant chain, wanted to complement its team's intuition with faster, scalable guest research to guide product launches and menu decisions.
The solution
Shake Shack adopted Qualtrics Strategy & Research to test concepts and analyze guest feedback quickly, informing limited-time offers (LTOs) and new product development.
“The Qualtrics platform allows for quick, scalable analysis that can be easily shared across our organization to make fast decisions and support the intuition that has underpinned our success to date.”
CFCharles FrankievichSr. Director Consumer Insights and Action, Shake Shack
The results, in context
Shake Shack reported a 30% increase in likelihood to recommend and a 17% increase in Shack locations, alongside its most successful LTO launch. Product testing helped a reformulated Harvest Berry Lemonade outsell other beverage options two to one.