Local Business CommunicationsSourced

Case Study: Podium ties Tray integrations to 60% lower customer churn

Podium Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Podium

Industry

Local Business Communications

Challenge

Slow, hand-built integrations limiting customer adoption

Headline result

Podium reported that customers who integrate are 60% less likely to churn and 70% more likely to be classified as active

Key results

60%

Less likely to churn

Customers who integrate

70%

More likely classified active

Customers who integrate

14 days→min

Integration setup time

Reduced to a few minutes

The challenge

Podium, a communications platform for local businesses, built customer integrations by hand, a process that could take up to 14 days per integration. The manual approach limited how many customers could connect integrations and slowed adoption.

The solution

Podium used Tray's iPaaS to enable self-serve integrations, letting customers connect their own integrations without waiting for Podium's team to build them.

“Customers who integrate with Podium's platform are 70% more likely to be classified as active and 60% less likely to churn.”
TM
Thomas Mancuso
Director of Product Partnerships, Podium

The results, in context

Podium reduced integration setup from up to 14 days to a few minutes. It reported that customers who integrate with its platform are 70% more likely to be classified as active and 60% less likely to churn.

Products used

Tray.io Tray Universal Automation Cloud