Digital Asset ManagementSourced

Case Study: Bynder accelerates integration delivery 75% with Tray Embedded

Bynder Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Bynder

Industry

Digital Asset Management

Challenge

Long custom-integration turnaround limiting the connected ecosystem

Headline result

Bynder reported a 75% acceleration in integration delivery, nearly doubling releases per quarter with Tray Embedded

Key results

75%

Faster integration delivery

With Tray Embedded

2-3→7-8

Integration releases per quarter

Nearly doubled

6mo→4-8wk

Custom-integration turnaround

Reduced from ~6 months

The challenge

Bynder, a digital asset management provider, wanted to offer customers a connected ecosystem of integrations on its own development timeline. Custom integrations previously took around six months to turn around, constraining release velocity.

The solution

Bynder adopted Tray Embedded on the Tray Universal Automation Cloud to build and ship customer-facing integrations, with early launches including Getty, Shutterstock, and Google Cloud Storage.

“We can now provide a connected ecosystem for our customers on our own development timeline. Collaboration with Tray.ai goes beyond mere integration; they've been a trusted advisor.”
TA
Toni Aquino
Group Product Manager, Bynder

The results, in context

Bynder reported a 75% acceleration in integration delivery. Integration releases per quarter rose from two or three to seven or eight, and custom-integration turnaround fell from around six months to four to eight weeks.

Products used

Tray.io Tray EmbeddedTray.io Tray Universal Automation Cloud