Case Study: Pipefy more than doubles new-user retention with verticalized Chameleon onboarding

Key results

The challenge

Pipefy wanted to improve retention of newly onboarded users across different industries and use cases. Its baseline retention sat at roughly 7-12%.

The solution

Pipefy built verticalized onboarding with Chameleon Tours/Walkthroughs, Launchers/Checklists, Segmentation and A/B testing to tailor guidance by industry and use case.

The results, in context

Retention more than doubled, rising from a 7-12% baseline to 20-30% within days of launch, and onboarding walkthroughs averaged 70-90% completion rates.

Products used