Case Study: PartyLite grows revenue with embedded tracking pages
Key results
The challenge
PartyLite, a home-decor and candle brand, relied on processes for post-purchase communication that struggled to scale during its busiest seasons. The company needed digital tracking that could keep customers informed and reduce where-is-my-order inquiries.
The solution
PartyLite deployed parcelLab's cart-conversion and delivery solutions on Shopify, adding embedded, branded order-tracking pages to its post-purchase journey.
“parcelLab has brought our business into the future. We are now able to provide fully digital tracking solutions for our customers that can scale with the company's growth – allowing us to keep up with increased demand even during our busiest seasons.”
JHJan HesseManaging Director & Global Head of Customer Service, PartyLite
The results, in context
PartyLite grew revenue 9% with embedded tracking pages and cut WISMO inquiries by 40-50%. The company estimated the additional revenue generated in the upper six figures annually.