Case Study: ALDI ONLINESHOP drives clicks back to its site with parcelLab
Key results
The challenge
ALDI's online shop wanted full control over how it communicates with customers after an order is placed. The team aimed to make post-purchase messaging consistent, on-brand and timely while reducing support inquiries.
The solution
ALDI ONLINESHOP implemented parcelLab's delivery (Engage) solution to own and brand every post-purchase message and drive engagement back to its site.
“Partnering with parcelLab has completely transformed how we connect with customers after they place an order online. We gained full control over every message, ensuring communications are consistent, on-brand, and timely, which completely transformed our eCommerce post-purchase experience. This led to happier customers, fewer support inquiries, and a smoother operation across the board.”
MHMarius HühneDirector Operations & Administration, ALDI eCommerce
The results, in context
ALDI ONLINESHOP drove 8M clicks back to its website since implementing parcelLab, with a 73% open rate and a 28.8% click-through rate. The brand also reported higher Net Promoter Scores and fewer WISMO inquiries.