Case Study: Pallyy grew daily blog visitors from 500 to 10,000 after moving to Prismic
Key results
The challenge
Pallyy, a social media management platform, ran a blog whose posts were stored directly in code. Founder Tim Bennetto had to hand-code every post, which made it impossible for other writers to contribute and capped content output.
The solution
Pallyy adopted Prismic as a headless CMS integrated with Nuxt, letting non-technical writers create and publish content while keeping brand consistency and SEO-friendly URLs. Publishing a new post no longer required developer involvement.
“I had built a blog but it was all locally stored in the code, which means it was impossible to get a content writer to help me.”
TBTim BennettoOwner, Pallyy
The results, in context
Daily visitors to Pallyy's blog grew from 500 to 10,000, and the blog has attracted 3.7 million users to date. Pallyy published over 80 blog posts at a rate of five per month, with SEO growing to drive 90% of traffic; the time to add a new post dropped from at least two hours to ten minutes.