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Case Study: 7mesh lifts conversion 27% and European revenue 76% after replatforming to Prismic

7mesh Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
7mesh
Industry
E-commerce
Challenge
Monolithic e-commerce platform limited storytelling, page speed, and global growth.
Headline result
Composable rebuild on Prismic and Shopify drove conversion, AOV, and regional revenue gains

Key results

+27%
conversion rate
since launching the new e-commerce experience
+32%
average order value
since launch
+76%
European revenue growth
since launch
54%
reduction in average page load time
since launch

The challenge

7mesh, a Canadian cycling apparel brand, ran on a monolithic e-commerce platform that could not support its global growth goals. The team faced limited product storytelling, slow page load times, complex update workflows, and international inventory inefficiencies.

The solution

7mesh replatformed to a composable architecture with Prismic as the CMS integrated with Shopify for product data, delivered with digital agency JIBE and its Compass UI accelerator. The setup gave content teams flexible, reusable page sections and faster publishing across five key regions.

Faster page loads and greater flexibility have driven real growth in both conversion (+27%) and AOV (+32%).

BI
Brody Isaak
Digital Strategy Advisor, 7mesh

The results, in context

Since launching the new experience, 7mesh reported a 27% increase in conversion rate and a 32% increase in average order value. European revenue grew 76% and paid-traffic conversion rate rose 248%, while average page load time fell 54%.

Products used

Prismic Prismic (headless CMS)Prismic SlicesPrismic Shopify integration