Case Study: Orangetheory consolidated roughly 1,000 contract templates in three months with Ironclad AI Assist
Key results
The challenge
Orangetheory franchises are independently owned and operated, and expansion over time led the franchisee network to create upwards of 1,000 distinct membership templates. The legal operations team set out to consolidate every membership agreement against a master template, a manual review originally planned to take six months.
The solution
Orangetheory used Ironclad's AI Assist to review and consolidate membership agreements against a master template, starting with a Texas consolidation test before extending the approach to the other 49 states, and rolled out a digital membership agreement clickwrap.
“There were situations where it didn't reflect the language we were looking for exactly, but I would say 80% of the time, it got us to where we needed. Which made us move a lot faster.”
CBCharlene BaroneDirector of Legal Operations & Strategy, Orangetheory
The results, in context
Ironclad's AI helped Orangetheory consolidate roughly 1,000 contracts in three months rather than the planned six, cutting the project's time in half. Charlene Barone reported the AI got the team to the language they needed about 80% of the time, which let them move faster. The brand now runs 10-15% of members through the digital membership agreement clickwrap.