Case Study: Odido saves an estimated €1 million a year with self-service analytics on ThoughtSpot
Key results
The challenge
Odido held roughly 120 terabytes of customer data, but business users relied on IT and data experts to answer queries, which took days or weeks. The telecom needed self-service analytics to give frontline teams real-time insights for customer-retention decisions.
The solution
Odido migrated to the cloud with AWS, implemented ThoughtSpot for self-service analytics, and curated the most relevant 10% of its data for on-demand employee access through a partnership with Wipro Technologies.
“Specialist, highly-trained analysts are now free to help us meet our most strategic challenges. We estimate that we're saving in the region of €1 million annually.”
HGHermen GeertsProduct Owner, Business Intelligence, Odido
The results, in context
Odido estimates it is saving in the region of €1 million annually in data-analyst and outsourced IT time, and business users can now answer critical data questions in under 15 minutes. The change also freed specialist analysts from routine requests, with the equivalent of dozens of days of labor recovered each month.