Case Study: Act-On lifts customer report usage 60% by embedding ThoughtSpot
Key results
The challenge
Act-On, a marketing automation platform serving thousands of enterprises, had customer data scattered across multiple servers without centralized management. The result was slow, non-customizable reporting that frustrated users.
The solution
Act-On migrated to a Snowflake data infrastructure on AWS, then embedded ThoughtSpot with natural-language AI search and customizable Liveboards so customers could explore their own data.
“Natural language search and AI-powered capabilities were impressive. The ability to query and create visualizations instantly proved far more intuitive than competing solutions.”
DHDuessa HolscherPrincipal Product Manager, Act-On
The results, in context
After embedding ThoughtSpot, Act-On reported 60% higher customer report usage compared with its old reports and 2x the time spent on page for Advanced Analytics users. Within 30 days of deployment, the team recouped the cost of the embedding effort through revenue gains.