Case Study: Observe cuts research time 80% and lifts connect rates with Nooks
Key results
The challenge
Observe, an observability platform, ran its outbound motion across four to six tools with a legacy sequencer at the center, forcing reps to hop between systems to research, de-duplicate, and sequence prospects. Duplicate records created reporting problems and consumed time that could have gone to selling.
The solution
Observe consolidated research, sequencing, and calling onto Nooks, which lives natively on top of the CRM and surfaces high-intent AI signals directly in the dialer and sequencer, eliminating periodic syncs and duplicate 'ghost' records.
“We justified the switch to the CFO easily: we get double the output per SDR, we cut research time by 90%, and we consolidated 4 vendors into one. It's a major saving for the business and my time.”
JBJake ButtersSDR Leader, Observe
The results, in context
According to Observe's customer story, the team reduced account-research time by roughly 80% by consolidating tools, and connect rates rose over 40% after eliminating duplicate records and bad numbers. Real-time AI signals drove an additional 20% of meetings, and reps expanded prospect touches 5x.