Case Study: Nuun boosts ROAS to 275% with custom Shogun landing pages
Key results
The challenge
Nuun, an electrolyte and hydration drink brand, wanted its ecommerce web team to spin up on-brand site pages quickly without relying on costly custom development that slowed time to market. The team also needed high-converting shoppable pages to pair with paid advertising and to build co-branded partnership pages at scale.
The solution
Nuun adopted Shogun Page Builder to build and customize storefront pages in-house and to create landing pages designed to convert traffic arriving from paid ads.
“I think Nuun always knew that it could be a DTC powerhouse. Our ecommerce efforts are responsible for half our sales.”
JBJosh BellCreative Director, Nuun
The results, in context
On conversion-focused campaigns using Shogun pages after the ad click, Nuun reported a return on ad spend of about 275%. The team created roughly 200 high-converting pages and saved an estimated 4,000 custom development hours by handling page work in-house.