Productivity SoftwareSourced

Case Study: Notion unlocks customer intelligence to generate 30% more meetings per rep per month

Notion Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Notion

Industry

Productivity Software

Challenge

Consolidating product usage, job changes, and social signals for faster prospecting.

Headline result

Notion generated a 30% increase in meetings booked per rep per month with Common Room, which was credited with 16% of total pipeline and 18% of total revenue.

Key results

30%

Increase in meetings booked per rep per month

16%

Of total pipeline attributed to Common Room

as of April 2024

18%

Of total revenue attributed to Common Room

as of April 2024

Time savings reported by one SDR

The challenge

Notion's go-to-market teams needed to consolidate scattered buyer context, including product usage, job changes, and social interactions, that previously took hours and multiple tools to assemble. Reps needed unified visibility to prospect faster and reach the right accounts.

The solution

Notion adopted Common Room's Signals, Person360, lead and account scoring, website and job-change tracking, custom product entities, team alerts, and workflows. This gave reps a single view of each account and repeatable sales plays across product-led, sales-led, and enterprise motions.

“Common Room helps us reach the right people with the right message at the right time—faster and easier.”
EA
Erica Anderson
Chief Revenue Officer, Notion

The results, in context

Notion reported a 30% increase in meetings booked per rep per month, and as of April 2024 credited Common Room with 16% of total pipeline and 18% of total revenue. One SDR reported saving 5x time on prospecting workflows.

Products used

Common Room Common Room SignalsCommon Room Person360Common Room Lead and account scoringCommon Room Workflows