Data AnalyticsSourced

Case Study: CelerData optimizes its go-to-market motion to drive a 75% increase in signal-sourced pipeline

CelerData Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

CelerData

Industry

Data Analytics

Challenge

Reaching active buyers across community and social without misfiring on cold outreach.

Headline result

CelerData drove a 75% increase in signal-sourced pipeline with Common Room, with nearly 25% of total pipeline coming from Slack and a 30% response rate on Slack engagement.

Key results

75%

Increase in signal-sourced pipeline

year-over-year

~25%

Of total pipeline from Slack

30%

Response rate on Slack engagement

The challenge

CelerData's marketing and sales teams needed to identify which developers and prospects were genuinely engaged across Slack and other channels, rather than relying on undifferentiated outbound. Before Common Room, the teams were not well aligned on go-to-market strategy across customer-facing functions.

The solution

CelerData deployed Common Room's Signals, Person360, team alerts, tags, segments, and workflows to surface high-intent people and reduce outreach friction for SDRs. The team used behavioral signals to prioritize the right buyers at the right time and align marketing and sales on a shared pipeline motion.

“From a marketing and sales perspective, Common Room has been indispensable. It's really a critical part of our pipeline.”
TW
Tyler Wishnoff
Senior Marketing Manager, CelerData

The results, in context

CelerData reported a 75% increase in signal-sourced pipeline, with nearly 25% of total pipeline attributed to Slack and a 30% response rate on Slack engagement. The company described Common Room as a critical piece of infrastructure for its SDRs.

Products used

Common Room Common Room SignalsCommon Room Person360Common Room Team AlertsCommon Room SegmentsCommon Room Workflows