Automotive technology (dash cameras)Sourced
Case Study: Nextbase boosts conversion 122% with Shogun personalization
Nextbase Case StudySourced & dated by Case Study Desk
Key results
The challenge
Nextbase, a dash camera brand, wanted to stop promoting products that a customer had already purchased and instead show returning customers relevant, complementary products for a more personalized experience.
The solution
Nextbase used Shogun's personalization (Smart Pages), connected with Klaviyo customer data, to target existing customers and swap redundant promotional banners for complementary product recommendations, then tested the experience.
“We wanted to stop promoting products that a customer had already purchased because that's a generic experience.”
RMRory McMenigallWeb Producer, Nextbase
The results, in context
The personalized page reached a 6.34% conversion rate versus 2.86% on the original, a 122% increase, and a 68% click-through rate versus 55%, a 23% increase.
Products used
Shogun Smart Pages (Personalization)Shogun A/B Testing