Consumer GoodsSourced

Case Study: Nestlé lifts recipe-to-purchase conversions 15% with Glassbox

Nestlé Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Nestlé

Industry

Consumer Goods

Challenge

Fragmented regional data hid what drove conversion or abandonment.

Headline result

Unifying fragmented regional data raised conversions and engagement

Key results

+15%

Increase in recipe-to-purchase conversions

Recetas platform

+20%

Improvement in scroll depth

after usability fixes

+10%

Rise in customer satisfaction

after standardizing top template

30%

Faster analysis time

via automated template grouping

The challenge

Nestlé's Recetas culinary platform ran regional variants across seven Latin American countries but could not unify insights across fragmented data, making it impossible to identify which design elements drove success or caused abandonment.

The solution

Glassbox's AI-powered analytics unified the data through template grouping, cross-country benchmarking, journey mapping and interaction heatmaps, revealing regional performance patterns and friction points.

The results, in context

Glassbox reports a 15% increase in recipe-to-purchase conversions and a 20% improvement in scroll depth after usability fixes and redesigns. Standardizing the top-performing template drove a 10% rise in customer satisfaction, while automated template grouping delivered 30% faster analysis time.

Products used

Glassbox Digital Experience AnalyticsGlassbox Journey MappingGlassbox Heatmaps