Case Study: Webex Events grows pipeline 60% while spending 73% less budget with Metadata
Key results
The challenge
Webex Events needed to grow pipeline from paid media on a constrained budget. Launching and testing a high volume of campaigns manually would have consumed most of the quarter.
The solution
Webex Events used Metadata to build and run a large volume of net-new campaigns and experiments, acting quickly on performance insights.
“I turned into a mad scientist, knocking out 30 net-new campaigns and complex experiments that should've taken me the whole quarter to execute. Metadata helped me prove insane results by making it easy to take action on key insights.”
CMCristal MarquezPaid Media Manager, Webex Events
The results, in context
Over a three-month period, Webex Events launched 30 net-new campaigns and experiments. Pipeline created rose 60% while budget spent fell 73%, cost-per-opportunity dropped 44%, and the team generated 53 opportunities.