Software & Technology (Recruiting Automation)Sourced
Case Study: GoodTime lifts search pipeline volume 50% and cuts cost-per-opportunity 42% with Metadata
GoodTime Case StudySourced & dated by Case Study Desk
Key results
The challenge
GoodTime wanted to grow pipeline from paid search without proportionally increasing budget. The team needed to identify which search investments actually produced efficient pipeline.
The solution
GoodTime used Metadata to run and optimize its paid search campaigns, reallocating budget toward the most efficient pipeline sources.
“Bigger budgets don't always mean better quality. So, you can still find a lot of efficient success in search even if times are tight.”
HMHannah McCoyHead of Growth Marketing, GoodTime
The results, in context
GoodTime increased pipeline volume from search by 50% and grew dollars in pipeline by 320%, while cost per opportunity fell 42% on 13.4% less spend.
Products used
Metadata Metadata Campaigns