Software & Technology (Product Analytics)Sourced
Case Study: Pendo drives $5M+ in influenced pipeline and 3x faster campaign creation with Metadata
Pendo Case StudySourced & dated by Case Study Desk
Key results
The challenge
Pendo is held to a specific pipeline number from advertising each quarter. Its small team spent significant time on manual campaign setup, limiting how much it could test at scale.
The solution
Pendo used Metadata to automate campaign creation and reporting across paid channels, building campaigns in minutes and attributing pipeline to specific campaigns.
“My team can build campaigns in minutes. Without Metadata, the same campaign structure would take multiple hours.”
MMackenzieDirector of Digital Marketing, Pendo
The results, in context
Pendo generated over $5M in influenced pipeline and 32,000+ net-new leads. The team built campaigns 3x faster and removed 70% of manual campaign work, operating at the output of a much larger team.
Products used
Metadata Metadata Campaigns