Case Study: How Meesho cut operational costs 90% with Redis
Key results
The challenge
Meesho's existing ElastiCache infrastructure reached its limits during a crucial high-traffic sales event, causing instability. With explosive growth and highly unpredictable traffic, the company needed real-time personalization at scale together with better operational cost efficiency.
The solution
Meesho migrated critical workloads to Redis via Google Cloud Marketplace, integrating it across its core services, API gateway, observability, infrastructure, and utility layers. Redis provided sub-millisecond latency while absorbing large, sudden traffic swings.
“From managing massive fluctuations in traffic to delivering real-time personalization to our users, Redis has been a cornerstone of our innovation strategy.”
KKKiran Kumar KatreddiVice President of Platform Engineering, Meesho
The results, in context
Meesho reports a 65% reduction in server costs over two years and a 90% reduction in operational costs after standardizing on Redis. Its live-commerce messaging solution went from $5,000 a month to under $500, while Redis handled traffic spikes of up to 20x within hours.