PharmaceuticalSourced

Case Study: Medley delivers over 11x ROAS with a full-funnel VTEX campaign

Medley (Hypera Pharma) Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Medley (Hypera Pharma)

Industry

Pharmaceutical

Challenge

Link brand awareness to measurable conversion in a single campaign.

Headline result

Medley connected awareness and conversion in a full-funnel retail-media strategy on the VTEX Ads platform.

Key results

11x

ROAS

full-funnel campaign

The challenge

Medley, part of Hypera Pharma's portfolio, wanted to connect upper-funnel awareness with lower-funnel conversion in a coordinated retail-media campaign rather than treating them as separate efforts.

The solution

In partnership with the VTEX Ads platform and Globo, Medley ran a full-funnel campaign that linked awareness media to on-platform conversion.

The results, in context

The full-funnel strategy delivered over 11x ROAS, connecting awareness and conversion within a single coordinated campaign on the VTEX Ads platform.

Products used

VTEX VTEX Ads