Case Study: Best Western earns 76% more TripAdvisor reviews with Medallia Promote
Key results
The challenge
Best Western Hotels & Resorts wanted to grow the volume and quality of its TripAdvisor reviews and help individual properties manage their online reputation. The chain needed a way to solicit guest reviews and syndicate them directly to TripAdvisor.
The solution
Best Western deployed Medallia Promote for TripAdvisor to collect guest reviews and publish them to TripAdvisor, giving properties visibility into their online presence.
“Medallia enables us to hold hotels accountable and help them manage their online presence directly.”
MMMichael MortonVP Member Services, Best Western
The results, in context
The partnership drove 76% more TripAdvisor reviews and a 30% increase in TripAdvisor scores, with the average rating for reviews collected via the program rising from 3.98 to 4.28. More than 1,200 properties earned TripAdvisor's Certificate of Excellence.