TelecommunicationsSourced

Case Study: MATE cuts meetings 90% and lifts productivity 40% with Asana

MATE Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

MATE

Industry

Telecommunications

Challenge

Structuring a scaling startup

Headline result

90% fewer meetings

Key results

90%

Reduction in meetings

From 11 meetings to 1

40%

Productivity improvement

Team

2 weeks

Shorter campaign timelines

Marketing

3 hires

Headcount cost avoided

Marketing

The challenge

MATE, an Australian telecommunications startup of 55 employees serving 70,000 customers, lacked clear departmental structure. Coordination relied on frequent meetings that consumed team time as the business scaled.

The solution

MATE used Asana to define the departments within the business and give each a clear, scalable structure. Leaders gained a single view of how each department was progressing.

“With Asana, we've been able to cut meetings by 90% and improve productivity of the team by 40%.”
MF
Mark Fazio
General Manager, MATE

The results, in context

MATE reduced meetings by 90%, from 11 meetings to one, and improved team productivity by 40%. Marketing campaign timelines shortened by two weeks, and the efficiency gains saved the cost of three additional marketing hires.

Products used

Asana Projects