Case Study: Children's Health saves 223 workdays a year centralizing marketing in Asana
Key results
The challenge
Marketing and communications at Children's Health, a pediatric health system in North Texas, coordinates creative, video, photography, and email work across the organization. Fragmented processes limited visibility and slowed creative production.
The solution
The team centralized marketing work in Asana and used intake forms to capture project details in a standard way. Creative production and reporting workflows were standardized across teams.
“By centralizing our marketing efforts in Asana, we've streamlined collaboration and positioned ourselves to deliver meaningful outcomes for the patients and families we serve.”
FFFernand FernandezEVP, Chief Marketing and Communications Officer, Children's Health
The results, in context
Centralizing work saves an estimated 223 workdays annually. Intake forms drove a 25% efficiency boost — about 2.5 hours per request and 115 hours across Q1 and Q2 of 2024 — while creative assets reached market 45% faster and internal meetings fell by two hours a week.