Case Study: Linio lifts revenue per user 23% with Dynamic Yield personalization
Key results
The challenge
Linio, one of Latin America's largest eCommerce marketplaces, wanted to take a full-funnel approach to the customer journey — capturing quality traffic, improving on-site product discovery, and optimizing checkout across its regional storefronts.
The solution
Linio used Dynamic Yield's Audience Explorer, personalization engine, A/B testing, and social-proof messaging to personalize homepage sub-banners, product-detail-page notifications, and social-proof messages.
“Dynamic Yield has allowed us to take a full-funnel approach to the customer journey – from capturing quality traffic along various marketing channels, enhancing product discovery on-site, all the way through to optimizing check-out.”
MVMarinus Van GestelChief Commercial & Marketing Officer, Linio
The results, in context
Linio reported a 300% uplift in homepage banner clicks from personalized sub-banner promotions, a 23% increase in revenue per user from PDP notifications encouraging category exploration, and 30% higher conversion rates from social-proof messaging on product detail pages. Displaying purchase counts rather than product-view counts drove an additional 5% conversion uplift.