Case Study: APMEX doubles conversion rate with Dynamic Yield personalization
Key results
The challenge
APMEX, an online precious-metals retailer that has processed more than $14 billion in transactions and stocks over 10,000 products, set out to personalize its site experience across the customer journey rather than serving a single static storefront.
The solution
APMEX used Dynamic Yield's segmentation, targeting, optimization, and recommendation tools to personalize its homepage and key pages, continuously testing and optimizing the experience and extending the same personalization strategies to its email campaigns.
“Our entire Homepage is powered by Dynamic Yield and is continuously optimized and personalized.”
AMAndy MuellerDirector of Digital Analytics, APMEX
The results, in context
APMEX reported a 2X uplift in conversion rate, a 20% increase in median average order value, and a 5-7% uplift in revenue per session after personalizing its site with Dynamic Yield.