Case Study: Lifestyle improves customer retention by 30% using a dynamic engagement strategy
Key results
The challenge
Despite over 1 million app installs, only about 15,000 users were active. Many users went inactive after their first app open, and significant drop-offs occurred after search or after adding products to cart, hurting conversions and ROI.
The solution
Lifestyle used funnel-based segmentation with RFM analysis to identify price-sensitive, loyal, and lost customers, then built personalized omnichannel flow campaigns across email, push, and SMS triggered at specific purchase-funnel stages with exclusive coupons.
“MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.”
JDJoydeep DasLead Digital Marketing, Lifestyle
The results, in context
MoEngage reports Lifestyle achieved a 4X boost in conversion rate, a 170% shorter conversion time, a 20% decline in cart abandonment, and a 30% improvement in retention rate. Figures are quoted from the published MoEngage case study and dated at review.