Fashion & apparel (women's ready-to-wear)Sourced
Case Study: La Fée Maraboutée boosts revenue per user with AB Tasty Search
La Fée Maraboutée Case StudySourced & dated by Case Study Desk
Key results
The challenge
French women's fashion brand La Fée Maraboutée found that its native Shopify search lacked typo tolerance and semantic understanding, which limited product discovery.
The solution
The brand implemented AB Tasty Search with improved error handling and semantic capabilities while keeping its existing site design.
The results, in context
Within two weeks, the upgraded search delivered an 11.7% increase in revenue per user and a 9.4% increase in add-to-cart rate.
Products used
AB Tasty AB Tasty Search