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Health & Wellness (collagen supplements, DTC subscription)Sourced

Case Study: Kollo Health streamlines tech stack & saves more cancellations with Retain

Kollo Health Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Kollo Health
Industry
Health & Wellness (collagen supplements, DTC subscription)
Challenge
A fragmented stack of separate passive-churn and loyalty tools raised costs and hurt the customer experience.
Headline result
Consolidated retention tools; recovered 85% of failed transactions

Key results

85%
of failed transactions recovered
33%
of cancellations saved

The challenge

Kollo Health, which sells British-made collagen supplements for skin, hair, nails, joints, and bones, had built retention on separate solutions for passive churn and loyalty. Over time the fragmented, separately sourced tools raised costs and limited interconnectivity. Its loyalty system even required customers to leave the subscription flow to manage points, undercutting the program's retention benefits.

The solution

Kollo consolidated onto Recharge's Retain suite, which bundles Cancellation Prevention, Failed Payment Recovery, Win Backs, and Rewards into one integrated product. Because the tools are interconnected, unused credits could be surfaced in cancellation and failed-payment flows for a more personal experience and more effective churn reduction.

Retain has been an absolute godsend. I genuinely think having all of our tech and retention tools in one place is helping us keep customers longer because the front and back ends work together and our customers are able to use everything so easily.

NW
Natasha Whiting
CEO, Kollo Health

The results, in context

Recharge reports Kollo Health recovered 85% of failed transactions and saved 33% of cancellations after consolidating on the Retain suite. Figures are quoted from Recharge's published customer story and dated to that public source.

Products used

Recharge RetainRecharge Failed Payment RecoveryRecharge Cancellation PreventionRecharge Rewards