Case Study: Auri embedded loyalty into subscriptions and drove 3.2x higher subscriber spend
Key results
The challenge
Auri Nutrition, a health and wellness brand selling functional mushroom gummies to more than 1 million customers, found that churn prevention alone was insufficient to build lasting subscriber loyalty. In a crowded market, the team wanted to boost engagement without relying on discounts and to embed loyalty directly into the subscription experience rather than run it as a separate initiative.
The solution
Auri introduced a punch card-style free gift program that auto-enrolls customers at subscription and unlocks milestone rewards across orders six through ten, built within Recharge's Affinity customer portal using Recharge's Loyalty tools. Milestones were placed deeper in the subscription lifecycle to encourage consistency through the early renewal window, when most churn occurs.
“Recharge offers an amazing base, like the Affinity Portal, that we're able to customize to make our dreams come true. When we wanted to build this punch card feature, the Recharge team worked with us to form the experience the right way.”
NSNiva SingerDirector of Digital Product, Auri
The results, in context
Recharge reports the program drove 3.2x higher spend among rewarded subscribers, a 21.4% reduction in active churn, and a 58% increase in subscriber acquisition. Figures are quoted from Recharge's published customer story and dated to that public source.