Case Study: Klaviyo tripled conversion on some pages with Heap
Key results
The challenge
Klaviyo, a marketing-automation platform, wanted to run and learn from experiments across its web pages without waiting to instrument each new question. The team needed analytics that captured behavior automatically and remained available for later analysis.
The solution
Klaviyo used Heap's autocapture and session replay to test and iterate on page changes, correlating results without pre-defining every event. The team relied on always-available, verified data to validate its conclusions.
“Having a tool where all the data is always available and verified, like Heap, gives us a lot of confidence that we're coming to the right conclusions and understanding our problems in the right way.”
BWBrian WhalleyDirector of Product Marketing and Operations, Klaviyo
The results, in context
By using Heap data to iterate on their testing, Klaviyo tripled conversion on some pages. The team cited confidence in reaching the right conclusions from complete, verified behavioral data.