Case Study: Grow reduced time to insight 81% by moving off Google Analytics
Key results
The challenge
Grow, a business-intelligence and dashboard platform, relied on Google Analytics and found it slow to answer product questions about its build experience. The team wanted to understand where users dropped off before completing their first data visualization.
The solution
Grow moved its product analytics to Heap and used funnels, charts, and dashboards to analyze the build experience retroactively. Analysis surfaced that 62% of users would drop out before completing their first visualization, which guided a redesign.
“Immediately after implementation, we found answers to questions we thought would take a month to answer with Google Analytics.”
AWAlan WintersVP of Product, Grow
The results, in context
Grow reduced time to insight by 81% compared with Google Analytics and cut average time-to-completion of the new build experience by over 80%, from 57 minutes to 11 minutes. The company also reported a 500% improvement in paid conversion time.