Case Study: Kast improved user retention by 50% with Mixpanel
Key results
The challenge
Kast, a consumer technology company based in San Diego, wanted to move product decisions onto measured user behavior rather than assumptions. The team needed to understand how users returned over time and where they dropped off.
The solution
Kast used Mixpanel cohorts and retention reports to analyze Week 1, Week 4, and Week 12 retention, and developed an internal 'Churn 30' metric to guide product strategy. Product and engineering teams reviewed the data before committing to new features.
“I'm so glad we looked at the Mixpanel data first, we dodged a bullet.”
EODr. Elina OllilaChief Experience Officer, Kast
The results, in context
After acting on the retention analysis, Kast reported a 50% increase in its user retention rate. Leadership credited Mixpanel data with helping the team validate decisions and avoid building the wrong features.