Real Estate SaaSSourced

Case Study: How Immobiliare accelerated innovation with Mixpanel

Immobiliare Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Immobiliare

Industry

Real Estate SaaS

Challenge

Immobiliare wanted to become a product-led, data-informed organization.

Headline result

40% increase in listings per month

Key results

40%

Increase in listings per month

80%

Mobile app traffic

Up from 20% over two years

50k+

Users converted in-app

90%

Open rate on AI-triggered follow-up campaigns

The challenge

Immobiliare, a real estate SaaS company based in Milan, set out to transform into a product-led, data-informed organization from 2021 onward. The team needed a single source of behavioral data shared across product and engineering.

The solution

Immobiliare adopted Mixpanel product analytics with Warehouse Connectors integrated to BigQuery, cutting analytics implementation from a two-year timeline to roughly two months. Teams worked from one data source to evaluate features and mobile engagement.

“Mixpanel is a gold mine that allows our team to work from one data source, speak the same language.”
PS
Paolo Sabatinelli
Chief Product Officer, Immobiliare

The results, in context

Immobiliare reported a 40% increase in listings viewed per month, mobile app traffic growing from 20% to 80% over two years, and 50k+ users converted in-app. AI-triggered follow-up campaigns reached 90% open rates.

Products used

Mixpanel Product AnalyticsMixpanel Warehouse Connectors