Creator Commerce PlatformSourced

Case Study: Kajabi saves $100,000 a year with a warehouse-native CDP on RudderStack

Kajabi Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Kajabi

Industry

Creator Commerce Platform

Challenge

Reduce CDP cost without losing functionality for a small data team.

Headline result

$100,000 in annual savings and expanded capability after a three-week migration

Key results

$100,000

annual savings

3 weeks

migration completion time

The challenge

Kajabi, a creator commerce platform, wanted to lower the cost of its customer data infrastructure while freeing its small data team to take on higher-value projects. It needed a solution that would not sacrifice existing functionality.

The solution

Kajabi adopted RudderStack's warehouse-native CDP, completing the migration in three weeks. The warehouse-native architecture reduced spend while expanding what the data team could build.

“We're saving $100,000 a year, and we haven't lost functionality - we've gained it.”
AN
Aaron Newcomer
Director of Platform Engineering, Kajabi

The results, in context

Kajabi reported saving $100,000 a year without losing functionality, and completed its migration in three weeks. The freed-up capacity let the data team tackle previously deprioritized projects such as real-time payment risk models.

Products used

RudderStack RudderStack Warehouse-Native CDP