Case Study: Yo-Chi lifts Google Maps navigation clicks 92% with InMoment reputation management
Key results
The challenge
Yo-Chi, an Australian frozen-yogurt and acai brand, grew from 25 to 37 locations in a short period. Responding to reviews manually across all locations and review sites became difficult, leaving the team with a low review-response rate and no unified view of brand reputation or customer sentiment.
The solution
Yo-Chi adopted InMoment to streamline review management and strengthen its online reputation, using the Local Listings feature to keep business information accurate across all 37 locations and improve visibility in 'near me' search.
“The platform is so easy to use and the amount of information that you can extract to drive improvements (and the different ways to do it) is amazing.”
EEmilieCustomer Experience Leader, Yo-Chi
The results, in context
InMoment reported a 92% increase in clicks to navigation from Google Maps and a 123% increase in Google Profile impressions. The brand's location performance score rose 74%, and Yo-Chi maintained a 4.6-star rating with 91% positive reviews.