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Case Study: Global retailer identifies $2.5M in potential online sales with InMoment

Global Retailer Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Global Retailer
Industry
Retail
Challenge
Understanding website abandonment
Headline result
$2.5M in potential online sales identified

Key results

$2.5M
Potential online sales identified
11.5M
Website visitors per month
166,000+
Abandonment surveys analyzed
Over a 3-month period

The challenge

A global retailer receiving 11.5M website visitors per month wanted to understand why customers left the site before converting and how much revenue was being lost to page-performance issues.

The solution

InMoment analyzed more than 166,000 website-abandonment surveys over a three-month period to identify the drivers of lost conversions and quantify the recoverable revenue.

The results, in context

InMoment identified $2.5M in potentially lost revenue due to page-performance issues. The analysis drew on more than 166,000 abandonment surveys collected over three months against a base of 11.5M monthly website visitors.

Products used

InMoment InMoment Experience AnalyticsInMoment InMoment Digital