Case Study: Illumina consolidates content and saves 6,650+ hours a year with Seismic
Key results
The challenge
Illumina's commercial content lived across roughly a dozen separate repositories, making it hard for sellers to find current material and for the enablement team to measure usage. Reps spent significant time searching for the right assets.
The solution
Illumina standardized on Seismic, consolidating 12 content repositories into one platform and adopting Seismic LiveDocs to automate document creation. Marketing and sales content was centralized so sellers could find and personalize assets in one place.
“Seismic is always on the cutting edge. They're looking and being thought leaders in the space.”
SFSusan FelkeAssociate Director, Commercial Enablement, Illumina
The results, in context
Illumina reports that reps saved an estimated 6,650+ hours annually previously spent searching, with a 3x increase in content platform usage versus the prior solution and a 6x increase in marketing content used by Sales. The company consolidated 12 repositories and now averages 16,000 activities in ICE per week, more than tripled from a year prior.